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How Can Imagination Provide Our Customers an EXPERIENCE Instead of Just Service?
People are ready to be back together in the world – and they are looking for experiences. It’s an experience economy, and have you noticed that that memorable interactions (in a positive way) bring delight? Whether you’re in manufacturing, nonprofit, or direct service, turning routine exchanges into experiences through imagination can build loyalty and satisfaction….

How do you find yourself?
I love this graphic. It captures what we are all experiencing right now. People feel lost, and they feel disconnected. But instead of searching for ourselves, we need to do some remembering. By slowing down, by thinking differently, and by going back to what you know is true about you. That’s where you’ll find what…

Innovative Product Development Through Imagination
“To invent, you need a good imagination and a pile of junk.” – Thomas Edison The launch of our new Imagination course is well underway, and it has been a BLAST. We know that most adults report that they use their imagination less than when they were children. When we ask them why, they often…

Stuck in a Rut? Try Backwards Design
When there is too much to do you might not know where to start. You aren’t alone One simple trick is to use backwards design. Backwards design isn’t new, the concept was introduced around 1949 by Ralph W. Tyler in education. He wanted to better understand how he could help students reach their objectives. Then,…

Starfish Synergies is now a Certified Women Business Enterprise
Starfish Synergies is Certified! We are proud to announce that Starfish Synergies is now a certified Women Business Enterprise by Women Business EnterprisesCanada Council (WBE Canada)! That means that corporations (like TD Bank, TELUS, and BMO) or government organizations (from City of Toronto to BDC) focusing on stronger supplier diversity can turn to knowledgeable and…

Building a Hope-Driven Culture for Resilient Teams
Let’s face it, it’s a wild and unpredictable world out there and it’s easy amidst the chaos to lose hope. Teams that I work with say they are afraid to hope, that they keep hearing doom and gloom so they just prepare for it. Yet we all need hope. Hope is more than just an…