Happy New Year! The Business Opportunities September Brings
It’s that time of year! The fresh start of September.
For me, September has always felt like the true start of a new year.
As a child (and now as a parent), we marked the New September Year with back-to-school shopping, first-day outfits, and the excitement of reconnecting with friends. The cooler evenings, the start of sports seasons, and even new TV shows all signaled a fresh beginning.
But it’s not just nostalgia; many businesses treat September as a new year too.
After a summer of slower schedules, vacations, and in some cases planned downtime for maintenance, September is when everything kicks back into full gear.
The pace quickens, projects ramp up, and strategy sessions take center stage.
It’s a chance to reset. To ask: What will we accomplish before year’s end? How do we finish strong?
Or, for not-for-profits and education, how do we get the MOST out of our year before June hits again?
Even though I’m not packing a school bag anymore, September still carries that same anticipation of what’s next.
For us, September means reconnecting with many clients (old and new), we are often asked to help teams reset, and I’ve always loved that sense of energy.
That’s why we chose September as the PERFECT date to launch our new Accredited Partner Program, and along with a new sports character building program; Lead Beyond the Bench (stay tuned!)
While, all these things take focus and effort, I feel energized by this “new year” rhythm.
Here’s to fresh starts, renewed energy, and leaning into the opportunities September brings—for all of us.
Theresa Bailey is a bestselling author and the exclusive North American provider of Play Doh Power Solutions Corporate Training.
